Royal Caribbean Cruise Line LTD Essay - 987 Words

Introduction: In 1968, Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships, with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational uncertainty. The time of this case is 2004. Current Mission, Goals, Strategy: RCCL markets 3-17 day cruise vacations to over 160 destinations. Their current #1 goal is to provide the highest level of service and the best vacation experience on land and sea. RCCL is currently engaged in a†¦show more content†¦Research and Development: RCCL has continued to grow and succeed in a tough market place. Through the Capital Expansion Program RCCL will be driving revenue growth through the purchase of new and larger ships. These will be the largest ships in service. The increase in its fleet size will also provide a larger revenue base to absorb marketing, selling, and administrative expenses. Information Systems: RCCL has kept up with the changes, and advancements in technology. They have the convenience of website booking, which includes all the boarding papers. This is a huge advantage to its potential passengers. RCCL has implemented software that enables them to manage their operations more efficiently. RCCL knows that the majority of their bookings come from travel agencies, so they created â€Å"CruiseMatch 2000†. This gives travel agents direct access into to RCCL’s reservation system. In summary the company is not in the ideal financial situation, but RCCL has continued to do well and maintain their leadership in the cruise industry. This has been done through their keen management decisions, their risky, but beneficial research development moves and their continuous technological growth. External Analysis: RCCL appears to be competing in a MODERATE environment as indicated by the EFEM score of 2.45. Economic: The impactShow MoreRelatedRoyal Caribbean Cruise Lines Essay935 Words   |  4 PagesInside Royal Caribbean Cruise Lines Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders WilhemsenRead MoreEssay on Royal Caribbean6294 Words   |  26 PagesSummary Royal Caribbean is the second largest cruise line company in the world and it is in position to take advantage of a recovering industry that is once again attracting high numbers of people looking to spend money. Royal Caribbean has strong brand awareness in North America where a majority of cruises originate, but it also has a strong international reputation through the other brands it operates as well as its own increasing presence in the European and Asian market. Royal Caribbean was hitRead MoreRoyal Caribbean Cruise Line Marketing Analysis1541 Words   |  7 PagesRunning Head: ROYAL CARIBBEAN CRUISE LINE 1 Royal Caribbean Cruise Line Marketing Analysis Queshaylon Pea Texas Woman’s University ROYAL CARIBBEAN CRUISE LINE 2 Royal Caribbean Cruise Line Marketing Analysis Company Overview In 1968, Royal Caribbean Cruise Line was founded and ever since then, they have been changing the way the world cruises. They haveRead MoreCase Assignment Royal Caribbean Essay2485 Words   |  10 Pagesï » ¿a.  Ã‚  Ã‚   Describe Royal Caribbean’s business.   How important are international operations for the company? 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Royal Caribbean Cruises Ltd. operates not only Royal Caribbean Cruises but also Celebrity Cruises, Azamara Club Cruises, PullmanturRead MoreThe Leisure-Cruise Industry Porter Paper1329 Words   |  6 PagesThe Leisure-Cruise Industry February 17, 2011 Business Management Introduction One of the rapid producing leisure industry divisions, the cruise industry faces several challenges. Whereas supply continues to rise at double-digit levels, demand battles to keep speed. Known the demands on communications and the jeopardy of an eroding on-shore practice, less port are in a location to provide accommodation the cruise lines as supply grows. At the similar time, the community sectors inspectionRead MoreCruise Industry7658 Words   |  31 PagesMBA 623 | North American Cruise Industry | Table of Contents Executive Summary 2 Cruise Industry Overview 2 Market Overview and Structure 2 Industry and Customer Segments 5 Target Market Analysis 7 Carnival Cruise Lines 7 Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning Strategy 10 Disney Cruise Lines 11 Target Market AnalysisRead MoreTablets Are Not Only Being Accessed For Personal?1817 Words   |  8 Pagesthrough business skype calls or emails, rather than formally. Cruise Ships and Their use of Tablets Tablets enable businesses to entertain their customers and allows their employees to access information quickly. 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The Right Surgeon, Type Of Surgery, And The Surgery Place

As we see today in the United States Hollowed and Los Angeles have the largest number of cosmetic surgeons and clinics and beauty centers in the world Surgery. Sometimes this kind of surgery exceeded the customs and traditions and so far from human thinking, but the reality of medical cosmetic surgery much different from what you see in those programs, fabricated and to look at this fact must be aware of some of the initial finding such as any surgery performed on the human body is a practical medical accept success and failure, the success of a particular surgery on surgeon’s hands doesn’t mean it will be the same result for all patient because as human being we all different from each other. To have a successful operation there four†¦show more content†¦Third, increase the death of the body s tissues in a face, breast reduction operations, and tight abdomen as a result of lack of oxygen to the tissues of the body hyphen. Forth, women exposed to risk of paraly sis during cosmetic surgery. Any error during the procedure may lead to the destruction of nerve; this can be seen of any paralysis if nerve belongs to the parties. Finally, these operations are so expensive, and sometimes people aren’t happy with the result, so they’ll do one or two more surgeries to get the best result they want. As you can see in figure 2 how much the United States spent in 2010 on these operations. Figure 2 Purpose The purpose of this report is to show how much the plastic surgery affects the patients in so many bad ways, so they should be aware of all the side effects that may happen to them after doing it. What we see today most of these surgeries are doing for non-medical need in addition most of women like to get attention or to look like younger. Figure 3 shows the rate of women who like to do it for getting attention in 2010. Figure 3 Scope This report explained how damaged the plastic surgery caused to the patients, also it shows the purpose of doing it. For some women they do it for just change their lives, but for the other it’s just to get attention. That’s right the demand for this

Data Mining and Information Privacy †Free Samples to Students

Question: Discussn about the Data Mining and Information Privacy. Answer: Introduction On July 2017 a California Real Estate Business Service (REBS) was at the center of data breach where it lost very sensitive information from its customers. REBS has online payment system helps the organization in selling its real estate products such as software, forms, blank home sales contracts and classes. The payment system was infected with malware which was believed to be active in the system up May 15 2017 when it was recognized by one of the customer and reported the instance (Robbins, 2017). Malware target was to extract some information when user of the system made their payment. Customers personal information was being copied by the malware to a third party who could then use information for personal gain. Some of the information that was lost by the company include; credit card numbers and credit card expiry date, user names, home addresses and transaction verification code. The hacker gained access to California Association of Realtors (CAR) by affiliating themselves to Association of Realtors (AOR) website. In the data breach, it was estimated that over 1,000 members users information had been fraudulently accessed. Despite having installed the malware and virus protection software, hackers were still able to get access to the system and copy some sensitive information. Similarly, an extensive analysis of the problem shows how the system was poorly protected. If the company had invested heavily on security of its system, it would be difficult for the hackers to bypass security features that were in place. Due to lack of strong security features, customers credit card numbers and their security codes were stolen. Stolen information was used by hackers to bill fraudulent charges to customers once they used their cards on the REBS website for payments. Therefore, the main issues in this case are security of the system and losses that REBS might have suffered as a result of security breach (Olenick et al, 2017). As a result of the security lapse, it is now evident how organization has made its customers suffer financial losses which should have been prevented. If REBS case is not well handled, such scenario might end up repeating itself hence compromising integrity of the organization. The problem which faced REBS can mainly be attributed to technologic al hitches that were either poor or not properly implemented to secure organizational information. Since its very clear system security has been a major problem, organization did not put security alerts on the system to make sure in case of any problem, either the customer or the company gets a notification. Nature of occurrence The REBS data breach occurred through a hacker installing a malware on the payment system which helped in collecting personal information which was later used to defraud customers. By installing some malware on the payment system, hackers were able to collect information and send it to a third party. Through Association of Realtors (AOR) website, hacker managed to infiltrate and get access to REBS system. Once required information was collected, it become possible for hackers to start charging customers unrealistic arrears from their credit cards once they made payment through REBS payment system. The main reason of the attack was to get information which could later help in siphoning some cash from innocent customers without their knowledge (Spacek, 2017). The other main reason for the attacker might be to compromise integrity of the company where another company would benefit by attracting customers from the latter. By damaging image of a competitor, the beneficiary gains a lot bec ause some of the customers form the competitor might end up acquiring services from the other company. Therefore, the usefulness of the data has gained substantial importance and such data might be used to gain competitive market advantage as well as monetary value to hackers who billed unnecessary charges to customers. To solve data breaches faced by REBS Company, it would have been important to employ security measures which would guarantee organizational security to its operational data and customers. Some of the possible solutions includes; putting down all operations on the system and an investigation being carried out to determine the extent of damage that might have been caused by hackers (Fowler, 2016). This helps in ensuring there are no other malicious operations that could continue within the system. Evaluation is essential to determine how the access was made and the motive behind the attacker so that necessary security features can be taken to protect the organizational data. Next, according to Gupta, Walp, Sharman (2012), all users of the system need to be notified so that they are able to monitors their credit cards activities. This would help customers to avoid extra charges that might be imposed by hackers without their knowledge. To enhance security customers, their credit cards s hould be able to generate an alert message on any activities done (Dawson, Eltayeb Omar, 2016). Organization has to take responsibility of advising its customers so that they can be able to monitor any suspicious transactions. Additionally, Shabtai, Elovici Rokach (2012) argues that, before system transaction can be taken put again for use, very strong security features need to be put in place. Shinder, Diogenes Shinder (2013) stipulates that, encryption of data is important because it makes data useless unless hacker has encryption key. This would make sure once data is keyed into the system, no one can make use of it without required authorization. Finally, REBS made a good decision of changing their payment method. It shifted all payments from the compromised online system to PayPal method where security is guaranteed by Federal government. Ransomware cyber-attack on the web Ransomware cyber-attack was a web-based attack that targeted devices such as computers, tablets and smartphones. An infected machine could lock itself and request for Ransomware unlock key. This is a big threat because none of these machine owners could get unlock key. The malware was being spread from one computer and tablets through websites. When a user clicked on an infected website while browsing, the malware could enter the machine and locks it without users knowledge. According to Wong Solon (2017), every website that had been hacked using Ransomware was itself a victim and could infect other websites and machines that connect to any of the infected websites. It was so hectic such that, with every 40 seconds, a company was being infected with Ransomware. The malware was believed to have originated from cyber weapons attack theft and was highly linked to United States government. Due to its massive nature of attacker, it has been believed to be an awakening call to cyber-secur ity experts and organizations. The effects of Ransomware was quite diverse as it included both individuals and institutions. The malware was not made for specific group or any target, it was a general malware which could affect as many groups as possible. Organizations using computers to connect online was highly affected because Ransomware was being spread online through websites or any sharable link. By comparing the nature of the attacker, it can be deduced that organizations and that mostly depends on legacy systems were more vulnerable to the attacker. A good example of an organization that was hit by Ransomware was England National Health Service (NHS) where hospital staff were locked out of their computers (Ransomware cyber-attack strikes world's biggest firms, 2017).This was very devastating as it forced some of the hospitals to divert its patients to other unaffected hospitals. Emphasis cannot be subjected to large organizations only because Ransomware had capability of locking even small gadgets such as smartphones and tablets leaving their owners unable to access them. The malware infects the subject machine, encrypts users data and demands for some payments in order to unlock the data. Methodologies of the attacker The REBS attacker was made so easy but complex to avoid because targeted it was spreading through websites which are commonly used by internet users. It was very unfortunate for organizations that uses online systems because they had to connect online for transactions to be done. Once online, employees of the organization must visit other sites such as social network using same machines. In such a scenario, it would be very difficult to avoid Ransomware attacker. According to Turner, Kotoky Wienberg (2017), by just clicking any link that leads to an infected website, the subject machine would still get infected. Next, the Ransomware attacker was happening through emails, an email could be sent to a target individual, once the user clicks on the email, it could open resulting to locking of the computer. Taking an account of how the attacker was being spread, it was very easy to become a victim and that was the main reason it was being estimated that, after every 40seconds, an organiz ation was getting infected with the malware. Once the attacker occurred, the device could be unlocked by making some payment to the hackers in order to unlock the infected computer or tablet. Possible solution to prevent the attacker Being very simple but sophisticated attacker, it was difficult to prevent it but once information about the malware hit the sky, it was possible for an infected organizations to avoid. After detecting it was being spread through visiting websites and emails, organization should have taken measures of educating their employees on how to avert the attacker (Gupta, Agrawal Yamaguchi, 2016). Through education, organizational employees who are daily users of organizational computers would avoid online activities as much as possible. After making them aware of the malware availability, organizational IT expert groups should have gone ahead to unlock all computers in order to prevent them from connecting online (Thomas, 2014). Additionally, organization should remind employees of any suspicious emails, if they have suspicion of any email in their working emails, they should immediately alert IT professionals to have a check on them and take necessary actions. This could be done by configur ing organizational firewall such that it does not allow any online activity from within the organization (Mellado, 2013). Similarly, since employees have their own devices such as smartphones and tablets and they are in their control, organization should prohibit connection of their personal devices with organizational computers. This would solve a problem where they visit some websites such as social network sites then try to connect their devices with organizational computers. Finally, to organizations that work online, it would be wise to start putting down their online transaction to avoid malware attacker (Moore, 2017). It would not be of any value to continue with operations that would later be very devastating. Imagining an organization is a hospital system such as England case, waiting until an attacker happens may be very dangerous because it may result to patient harm or even death. According to Eyob (2009), looking for an alternative in advance once news about the malware come up might be the best option rather than waiting for disaster by use of ostrich method approach. Therefore, taking all of these measures would have averted the malware attacker. Hence saving organizational money and disruption that might occur. References Dawson, M., Eltayeb, M., Omar, M. (2016). Security Solutions for Hyperconnectivity and the Internet of Things. Hershey: IGI Global. Doug Olenick, O., Abel, R., Olenick, D., Masters, G., Olenick, D. (2017). Data Breach hits California Association of Realtors. SC Media US. Retrieved 27 August 2017, from https://www.scmagazine.com/data-breach-hits-california-association-of- realtors/article/673795/ Eyob, E. (2009). Social implications of data mining and information privacy: Interdisciplinary frameworks and solutions. Hershey: Information Science Reference. Fowler, K. (2016). Data breach preparation and response: Breaches are certain, impact is not. Gupta, B., Agrawal, D. P., Yamaguchi, S. (2016). Handbook of research on modern cryptographic solutions for computer and cyber security. Hershey: Information Science Gupta, M., Walp, J., Sharman, R. (2012). Strategic and practical approaches for information security governance: Technologies and applied solutions. Hershey, PA: Information Science . Mellado, D. (2013). IT security governance innovations: Theory and research. Hershey, PA: Information Science Reference. Moore, M. (2017). Cyber security breaches and issues surrounding online threat protection. Ransomware cyber-attack strikes world's biggest firms. (2017). ITV News. Retrieved 27 August 2017, from https://www.itv.com/news/2017-06-27/ransomware-cyber-attack-strikes- worlds- biggest-firms/ Robbins, G. (2017). California Association of Realtors subsidiary suffers major data breach. sandiegouniontribune.com. Retrieved 27 August 2017, from https://www.sandiegouniontribune.com/news/cyber-life/sd-me-rebs-breach-20170709-story.html Shabtai, A., Elovici, Y., Rokach, L. (2012). A survey of data leakage detection and prevention solutions. New York: Springer. Shinder, T. W., Diogenes, Y., Shinder, D. L. (2013). Windows server 2012 security from end to edge and beyond: Architecting, designing, planning, and deploying Windows server 2012 security solutions. Amsterdam: Elsevier. Spacek, R. (2017). Data breach hits California Assn. of Realtors subsidiary. latimes.com. Retrieved 27 August 2017, from https://www.latimes.com/business/la-fi-reb-data-breach- 20170710-story.html Thomas, L. M. (2014). Thomas on data breach: A practical guide to handling data breach notifications worldwide. Eagan, MN: Thomson Reuters/Westlaw. Turner, M., Kotoky, M., Wienberg, M. (2017). Ransomware Cyber-attack Goes Global.Bloomberg.com. Retrieved 28 August 2017, from https://www.bloomberg.com/news/articles/2017-06-28/cyberattack-reaches-asia-as-new- targets-hit-by-ransomware-demand Wong, J., Solon, O. (2017). Massive ransomware cyber-attack hits nearly 100 countries around the world. the Guardian. Retrieved 27 August 2017, fromhttps://www.theguardian.com/technology/2017/may/12/global-cyber-attack-ransomware- nsa-uk-nhs